Mission, Vision and Values

Microsoft is an American multinational computer technology company which contributes greatly to the American economy through the revenue contribution. Microsoft is among the largest employer in US. The company is involved in development, manufacture, licensing of wide range of software products. Microsoft dominated the home-computer operating system market in the mid-1980s with Ms-Dos which was user unfriendly. In the recent past, Microsoft has dominated the operating system market with modern variety of software which is user friendly and this has contributed greatly to its growth. Microsoft best selling products include Microsoft Windows operating system and Microsoft Office group of productivity software (Peng and Heide, 1993). Microsoft is presently involved in sale of various products besides operating system and Microsoft Office suites. These products include entertainment in form of computer games, computer hardware products such as Microsoft mouse. Microsoft has been known for customer support through Usenet newsgroup and World Wide Web. Microsoft websites receives the highest number of customers as compared to other websites. This can be attributed to the friendly services offered by the company which is customer oriented. The products available from Microsoft Company can be used for either business of home use (Baillargeon, 1999; Peng and Heide, 1993). Microsoft company strategic plan is to dominate the computer software and hardware market by 2030 through production of efficient user friendly software. The Microsoft which faces a lot of criticism by many companies who claim that the company’s marketing tactics are forcing employees to be overworked while is using the software. Innovations made by the company hinder entry into the industry. Microsoft plan to monopolize the software industry through patent laws and manufacturing software that obey the command of the manufacturer rather than the user. Microsoft (MS) through software industry aim to dominate the international software market. The company aim to make a good name (Drejer, 2002; Weiss and Piderit, 1999). Microsoft company products attract customers internationally. Customers of Microsoft products are of all ages and due to the latest modification, the products can be used in business, home or both. Application software designed by the Microsoft are used for specific purposes and follow certain specifications depending on the type of organization. Microsoft manufactures it own computer games which are mainly used for home entertainment and their sale have greatly contributed to the rise in revenue accrued from sale (Peng and Heide, 1993). Microsoft vision is to have a positive impact on the world and its people. The company is committed in mobilizing resources all over the world to create opportunities where business can thrive and improve welfare through technological innovations provided by the company. Microsoft develops software and other Microsoft products that will stimulate development of computer literate society. Microsoft is committed to production computer professional who will stimulate development in the business industry. Microsoft vision is achieved through manufacture of updated versions of software that are easy to use and hence promote efficiency in any business that utilize products. Microsoft mission is to assist people each their potential. The company pursues its mission through donation of software, hardware funding and training to programs all over the world. Most individuals in various companies have ambition of becoming excellent in their career and this can only be achieved through acquiring complete and updated information in the specific area of specialization. The individual interests in line with career development are enhanced by the Microsoft Company availability of information concerning the use of hardware and software that are manufactured by the company. The company manufactures software which incase of problem in operation one can contact the manufacturer (Mathews, Dennis and Economy, 2003; Drejer, 2002). Microsoft company values are customer oriented and recognize the products customer as an employee. The values which are highly observed include; integrity, passion for technology, accountability, self-criticism and eagerness act on big challenges that are offered by the business environment. The company embraces change that is inevitable in every society through new technological innovations. Microsoft Company desires to dominate the software market through provision of products that will have positive impact on people and the world in general. The company dominion will encourage uniformity in various organizations through use of Microsoft products and this will promote achievement of the desired potential by individuals and companies. Strategic management should address the public criticism concerning the company products to be able to achieve the objectives of the strategic plan. Dominion in the market can only be achieved if the criticisms are addressed. Strategic plan depends on the leadership of the company. The culture of the company has been worldly known for customer support through Usenet and World Wide Web which enhance efficiency in other companies. Success of the strategic plan will have positive impact on most stakeholders especially the beneficiaries who accrue higher dividends from increased profits. However, competitors will incur decreased sales success of the plan will improve efficiency of the leadership in the company (Drejer, 2002; Weiss and Piderit, 1999). References Baillargeon, Emily (1999) â€Å"Seattle Now: a Letter.† New England Review. 20. 2, 111-148. Drejer, Anders (2002) Strategic Management and Core Competencies: Theory and Application. Westport, CT: Quorum Books. Matthews, J., Dennis, Jeff and Economy, Peter (2003). Survival Skills for Starting and Growing a Company. New York: Oxford University Press. Peng, Chan, S. and Heide, Dorothy (1993) â€Å"Strategic Alliances in Technology: Key Competitive Weapon.† SAM Advanced Management Journal. 58, 11-56. Weiss, J. A .and Piderit, S. K. (1999) â€Å"The value of mission statement in public agencies.† Journal of Public Administration Research and Theory, 9, 121-145.      

Art Comparison Analysis

Holloway, Enejor Art Appreciation- James November 2012 Visual Analysis 13. 9 Peter Paul Rubens The abduction of the Daughters of Leucippus is a European painting, involving sexual erotica and cultural indication of masculinity and femininity. The painting’s imagery consists of blue skies, shimmering and a variety of textures to add to the rich surface and the sensual color harmonies. All figures are placed in a diamond shape, suggesting ongoing movement. On the left, dark tones act as a foil to the lighter areas in the center.Textures such as armor, satin, flesh, and hair, are all painted in a significant way. The painting specifies what was considered masculine and feminine in Flanders, 1617, and the type of roles women and men played, which is where the texture and elements of the painting become important because of the way the women is painted in the piece, she is displayed as voluptuous, soft and fleshy looking which was considered sexually attractive and a sign of health and wealth.The statement: The battle of the sexes is a necessity of nature, is a statement of symbolism associated with this painting The women were a lot more pale than the men of this time hinting that they probably stayed indoors and the men on the other hand who mainly participated in outdoor activity were darker skinned, also muscular. The painting illustrates, through the figure’s positioning, that women learned to be helpless, which is why in the painting they are sort of throwing their arms up in a surrendering manner, not really showing much resistance to them men who display expressions of determination and unemotional. 3. 10 Jacques-Louis David Oath of the Horatii is a painting, created in France 1784, that represents and expresses early history of ancient Rome in which three brothers vow to represent the Roman Army, Their duty and vow to the army characterizes qualities of courage and patriotism, which in early ancient Rome, and early history as whole, was a nece ssity of a man’s life. The architecture and classical elements form the neoclassicism which was a evival of Greek and Roman aesthetics and is associated with masculinity and revolution On the other hand their sister’s and wives are to the right of the painting are slumped down in sorrow of the expectance of death that comes with war. This painting expresses that heroic actions were a mark of masculinity, reinforced by the women’s passivity. The masculinity in this painting is shown by the moment of male bonding, in the face of danger as the three brothers come together, under the grace of their father’s set patriotic virtues for them, willing to for others.The brother’s look up at the swords as there are looking at their job, their obligation and honor as the women’s obligation and duty is concerning of the children. Both of these paintings reflect the reality of gender roles played in a specified time setting, the authors reveal the roles i n a natural subtle way that cultures of Europe and ancient Rome believe in, in which the figures in the paintings illustrate a story of masculinity and femininity by advertising their both gender’s behavior and way of being towards each other and customs of society.

Advantages Of Social Media

Advantages Of Social Media Connections. You are friends with people who have other friends, and so on. By using a social networking site, you can do what you can and get connected with these people to form a web of connections that can give you leverage if you play your cards right. Breadth of Knowledge -connectedness that students can experience through social media use. It is now easier than ever to know (or find out) something about almost anything in the world through connected media. Additionally, students can be connected to a broader base of opinions and world views through instantaneous global connections. Technological Literacy – All social media relies on advanced information and communication technologies that seamlessly work to build and support technological literacy.. Worldwide Connectivity, No matter if you are searching for that former college roommate, your first grade teacher, or an international friend, there is no easier or faster way to make a connection than via the social network . Although Facebook, Twitter, LinkedIn and MySpace are probably the most well known social networking communities, there are new websites popping up regularly that are dedicated to allowing people to connect and to interact via the Internet. These connections can help one with a variety of things such as: Finding romance, Seeking a new job, Locating assistance, Getting and giving product and service referrals, Receiving support from like-minded individuals, Making or receiving advice on career or personal issues. In many ways, social communities are the virtual equivalent of meeting at the general store or at church socials to exchange news and get updated on friends and families.. Commonality of Interest, When you opt to participate in a social network community, you can pick and choose those individuals whose likes and dislikes are similar to yours and build your network around those commonalities.You can meet with your friends anytime you have an Internet connection and whenever you find them online. Real-Time Information Sharing, Many social networking sites incorporate an instant messaging feature, which means you can exchange information in real-time via a chat. This is a great feature for teachers to use to facilitate classroom discussions.In addition, the Internet is the ultimate online textbook. Students no longer need to take out six library books at a time. Much of what they need to know they can find online. Free Advertising, Whether you are non-profit organization who needs to get the word out about your upcoming fundraiser or a business owner marketing a new product or service, there’s no better way to get your message in front of millions of people 24/7. The best part is it that you can spread the word through social networking profiles for free. Increased News Cycle Speed, Social networking has revolutionized the speed of the news cycle. Many news organizations now partner with social networking sites like Twitter, YouTube, and Facebook in order to both collect and share information. One can get a sense of what is going on in the world just by watching trending topics from many of these sites. This has led to the development of a near instantaneous news cycle as millions of social networking updates rapidly spread news and information.

Bowen Family Systems, Structual, and Strategic Models Theory Overview Research Paper

Bowen Family Systems, Structual, and Strategic Models Theory Overview - Research Paper Example According to these three theories, when one part of the system is influenced, then, the entire system is influenced, and thus the psychological dysfunction of an individual is contributed to, not by the individual factors, but by the holistic relationship and interaction of the family system (Kniskern, 165). In this respect, the three theoretical models of family systems share basic assumptions, while at the same time varying to some substantial degree regarding how the theories perceive the family system and the manner in which the society should intervene in matters of the system. Therefore, this analysis seeks to discuss the three theoretical models of the Family Systems Theory, with a view to defining the theories, explaining their development, discussing their assumptions, presenting the applications of the theories and finally assessing their criticisms. This is a theoretical model of the Family Systems Theory, which emphasizes on the differentiation of the context of the family emotional systems (Stanton, 253). Therefore, its therapeutic application requires that individuals must first differentiate/separate from their families of origin, before they embark on dealing with the present issues of their relationships or their nuclear families (Stanton, 258). Thus, the model theory is mostly applied to understand the family process, so the individual can be able to understand the present situation, based on their past roles, relationships and interactions with their families. The model was established in 1931 by Murray Bowen. The fundamental objective of the theory is to help reduce chronic anxiety within individuals, through accounting for every aspect of human behaviors (Stanton, 254). The major assumption of this theory is that; behavioral change cannot be effective, where the individual does not have adequate and deeper insight in relation to the causes of a behavior. Therefore, the model seeks to create insight into the family processes that

Why I Want to Return to School Essay Example | Topics and Well Written Essays - 500 words - 3

Why I Want to Return to School - Essay Example Having served as a manager in the corporate world, I feel the dire need of acquainting myself with the right management skills. I deem that essential for progressing in the corporate world. I currently work as a security consultant and am placed in the middle management in the organization structure. When I was originally hired for this job, my plus point that counted more than my skills was that I was a woman. The company wanted to see how including a woman in the team would impact the clients. So although I was not quite skilled in management, I was offered a chance to prove them. I am optimistic that this degree will acquaint me with the necessary skills to help me become a subject matter expert in the security career field in the near future. Taking this course of management would enable me to optimize on my skills so that I provide my company with a reason to offer me a place on behalf of my skills rather than for my gender. Till now, all I have been concentrating upon my professional career. I tried being part of the Air Force and then tried being a civilian. Although I love the added freedom that comes with being a civilian, yet it is equally important for the civilians to keep advancing in their careers in order to remain competitive. In order to pursue my degree, I would have to manage the job along with studies and yet give time to my family as well. This would require me to make certain changes in my lifestyle. The biggest challenge for me is to be in the right place at the right time. Since I am divorced and my daughter is with me, I assume full responsibility for her. What makes the challenge even bigger for me is the fact that my daughter is only six years old. She is a toddler and requires full-time attention and care. In order for me to devote myself wholeheartedly to my degree, it is imperative that I find some objective solution to this problem.

Financial Statement analysis of Dell, Inc, in 2005 Essay

Financial Statement analysis of Dell, Inc, in 2005 - Essay Example Looking further, the strategy of Dell is multi-faceted which does not only include the internal company's internal operations but its external stakeholders as well. It should be noted that Dell's strategy can be summed up as follows: This strategy of Dell is perfect for the hypercompetitive industry it is currently operating in. A hypercompetitive industry, according to Kotler, is one where there is an intense rivalry among the competitors coupled with high buyer leverage, forcing the firms to commit to an efficient value chain which eliminates incompetence in the system which will bring eventually bring down the cost of operation and enhance customer value. In the face of this high competition and buyer power, Dell was able to come up with a strategy featuring a value chain which eliminates wastage and adds customer value. In the IT market, it is important that a player establishes an efficient manufacturing system which reduces or even eliminates wastage in its value chain. Dell has become a pivotal driver of the supply chain revolution in the IT industry because of its adoption of the Toyota Manufacturing System also known as Just-in Time (JIT) inventory system. This, together with its commitment in solely marketing its product directly to customers and the utilization of relationship marketing is very much appropriate for the industry Dell is operating in. As a market leader in its field, Dell is regarded in having the leanest and most efficient manufacturing system, excellent customer service, intensive research, lowest prices, and quality products. It should also be noted that Dell was able to develop its competitive advantage due to its unique strategy. Even though Dell's competitors like Hewlett-Packard, IBM, and Gateway continue to push aggressive strategies to eat up into Dell's market share or at least, capture a more patronage, the firm was already able to create a competitive image, insulating it from attacks. It can be noted that as the sales revenue of other competitors decline or remain flat, Dell manages to record increments. In fact the current strategy utilized by the firm manufacturer has become a sustainable competitive advantage. In contrast to competitive advantage, the business model of Dell is hard and is even impossible to be replicated by its various competitors. It should be noted that some organizations planned to emulate the business model of Dell but failed. Michael Dell, the firm's CEO expressed that competitors will be bound with their present strategies because adopting the business model of Dell wi ll be detrimental especially in their distribution channels. Currently, Dell enjoys its strategic position as a market leader in the IT industry. Due to this, the company is quiet insulated with current strategic issues. The only thing that Dell must address nowadays is the significant decision whether it directly employs its core strategies in its geographic expansion. As the company opted to conquer more lucrative markets outside its home country, Dell is faced with the

Risk management Failure Essay Example | Topics and Well Written Essays - 1500 words

Risk management Failure - Essay Example The overall discharge of the spill was estimated at 4.9 million barrels, which covered an area of 780,000 cubic metres (Jervis and Levin 2010). The disaster was followed by major attempts to protect the estuaries and wetlands of the region, from the spreading oil. The impacts of the spill included the destruction of wildlife and marine habitats in the area; the stagnation of the tourism and the fishing industry of the region, as well as the human health issues that continued to be felt until year 2012 (Robertson and Krauss 2010). Following investigations, the causes of the disaster included the use of defective cement; the ineffectiveness of the operations of Halliburton and Transocean, as well as the lack of effective risk assessment by BP (NOAA 2011). This paper will explore the impact of BP’s failure to manage risks, which resulted in the BP disaster. The risk management failures of BP that led to the disaster Risk management failures were among the core factors that led to the 2010 BP disaster at the Gulf of Mexico (Zolkos and Bradford 2011). ... However, the contributory roles of the two secondary companies blamed for the disaster could have been mitigated through an effective investigation and the management of the risks facing the project. For example, the report from the investigation showed that the cement used during the construction was defective. Through effective risk assessment and management, BP would have discovered that the cement supplied was defective, therefore would outsource good cement for the project (Ingersoll, Richard and Reavis 2013). The Macondo blowout of 20th April 2010 was caused by a string of company decisions by BP, which increased the risk levels of the project. The company, also failed to assess different areas that would help it mitigate the risks of the project. These risk management failings include that BP did not carry out an official risk assessment of the critical operational choices made during the days prior to the disaster. For example, through administering an effective risk assessme nt process, the company would have discovered the risky operations planned during the execution of the project. Through the assessment, the BP Company would have exposed any organizational issues that were likely to affect the credibility of the decision-making process. Through exposing the different areas of risk – whether in the areas of planning or implementation – the company would have averted the incidence of the disaster. Therefore, the company’s failure to assess the risks that contributed to the disaster was a contributing factor. Through effective risk management prior to the disaster, the company would have detected the engineering weaknesses in the plant, therefore would have recommended some precautions to the issue (Zolkos and

Pro and Cons of Legalizing Marijuana Research Paper

Pro and Cons of Legalizing Marijuana - Research Paper Example Scientists have conducted many experiments on marijuana, which have proved that the plant has very many medicinal attributes. Protagonists are pushing for marijuana legalization by showing evidence that the plant can be used to control or cure a variety of medical complications. First, marijuana has anti-inflammatory attributes, and it is also used as a pain reliever. It is a very potent pain reliever that can be used to numb pain experienced by patients with AIDS, Cancer or multiple sclerosis and other painful medical conditions. Marijuana also contains substances that can prevent Alzheimer’s disease or some of the symptoms, especially in elderly people. Marijuana has also indicated great success in fighting neurological decay and inflammation caused by old age. Marijuana has been used to control seizures, increase appetite in AIDS and cancer victims, fight glaucoma, epilepsy and muscular dystrophy. Scientists have also isolated cancer-fighting substances in marijuana that ha ve proved to beneficial in the fight against cancer. These are a few examples of the medicinal value of marijuana and as more research is conducted on the plant, there are prospects in finding new medicinal attributes of the cannabis plant. It is only ethical for lawmakers to consider these beneficial attributes of marijuana, which surpass its abuse, therefore, legalizing the cannabis plant (Caulkins, 2012). Economically, the government will reap billions from legalizing marijuana because it is an underground and untaxed business.

How has social media influenced Apple market Dissertation

How has social media influenced Apple market - Dissertation Example The emergence of the social media platforms has led to a dynamic shift in how people interact and build a communicative space for communication and information. The Internet is the basic infrastructure on which the social media platforms are based. In the initial stages, the internet guaranteed equal distribution and access and over time it has been further developed that enables data to be transported through ‘tethered applications’, or ‘applied services’ such as Apple’s iTunes to download songs or Facebook to channel social contacts (Dijck, 2012). While this may have been possible due to technological advancements, it has now expanded into the realm of the social and cultural spheres to the extent that these social platforms affect interactions and reciprocal relationships. Social media has been described as an online platform that facilitates content sharing, collaboration and interactions (Coyle, Smith and Platt, 2012). It is a platform where participants can freely send, receive and process content for use by others (Aula, 2010). Social networking applications also enable creating and managing digital expression of people’s relationship or links. As the social media has enhanced social interactions and relationships, it is also extensively been used by marketers as one of the platforms for marketing and promotion. As such it is used by companies to engage the customers. Companies such as Starbucks and CNN use it to build brand awareness and brand equity (Palmer & Koenig-Lewis, 2009). The number of Facebook users and Tweets has reached such a state that consumers and their virtual networks drive conversation, thereby posing challenge for businesses. Companies have become engaged and try to keep their customers engaged through the social media because they believe that if they do not do so, â€Å"they will be out of touch† (Baird & Parasnis, 2011). While many companies have started using the social media platform it is not known how many actually engage and how many have derived benefits from this platform. It is not possible for this study to evaluate the performance of several companies through the social media. Apple Inc is in the field of computer hardware, software and consumer electronics. Their electronic consumer products such as the iPhone, iPad and iPod have particularly changed the way people use the social media. Apple is one of the most valuable brands in the world and has been generating billion dollar revenue figures for over a decade (Statista, 2013). This study would focus

Low Carbon Building Essay Example | Topics and Well Written Essays - 3250 words

Low Carbon Building - Essay Example Research suggests that buildings, both residential and commercial, are responsible for more than 38 percent of all greenhouse gas emissions, a figure which has increased rapidly in the recent decades and has the potential to escalate further. In fact, research conducted by Isiadinso et al (2011) indicates that this figure reaches the level of 50 percent for UK buildings. However, this is also the area where most room is available to decrease GHG emissions. In fact, it was the landmark research conducted by Pacala & Socolow (2004), which identified building efficiency as one of the â€Å"stabilization wedges† that could assist in ensuring that carbon emissions could be offset by the year 2050. Over the past few years, experts, scholars and researchers have highlighted the crucial role that construction professionals can play through designing and structuring the buildings, in the first place, as efficient and sustainable as they can be, through space heating, cooling and hot wa ter, lighting and others. As the name suggests, low carbon buildings refer to buildings that are planned and structured in such a way that the carbon emission could be minimised, however, the fact is that, amongst many scholars and experts, there is an ongoing debate between scholars and experts regarding various dimensions of low carbon buildings. In fact, experts even disagree over the definition of a zero carbon or low carbon building and if the same is achievable or not. Williams (2010) takes the liberty of drawing of highlighting the pivotal differences between conventional houses and low impact environment building or autonomous building or PassivHaus design buildings. Where conventional buildings are dependent on the main drainage systems and gas supplies, low impact environmental buildings have independent waste disposal systems and energy services. Conventional buildings do not face any obligation to incorporate renewable energy source installation and energy generation fro m that source during early stages of design, however, low impact environmental buildings have to ensure that they do the integrate a renewable energy source within the design of the building and that also in the early phases of the design. In case of conventional buildings, the requirement for space heating is fulfilled through gas or electric heating systems, but in the case of low carbon buildings, the dependence on gas or electric heating systems for space heating has to be reduced by at least 90 percent. Furthermore, the total amount of energy consumed in the process of space heating typically exceeds the mark of 15 kWh/m2. However, in the case of low carbon buildings, experts agree that this number cannot exceed the 15kwh/m2 mark. Vale and Vale (2002) are amongst the list of scholars and experts that have indirect critiqued the idea and concept of low carbon buildings. They believe that buildings do not have the responsibility to exhibit sustainable and environmentally responsi ble behaviour but people have this moral and ethical responsibility. Therefore, it is not necessary or imperative to create building with low carbon, green or sustainable design but people should mould and alter their lifestyle choices in such a way that their actions generate lesser carbons emissions. A conventional house will have much lesser carbon emissions than a low carbon house, if the people living within that the building are to make sustainable lifestyle choices (p. 485). Ramus & Montiel (2005) highlighting some of the problems associated with the low carbon buildings identified that in many cases, ashamed of their carbon emissions data, most architects disown or

Vultures and Two Scavengers in a Truck, Two Beautiful People in a Mercedes Essay Example for Free

Vultures and Two Scavengers in a Truck, Two Beautiful People in a Mercedes Essay At a first glimpse of these two poems you would think that they were very different and about completely opposite things. But when you read each poem and understand each of there messages and meanings you will find that they are, in fact, alike in many ways. Both Vultures and Two Scavengers in a Truck, Two Beautiful People in a Mercedes are both comparative poems. Vultures is comparing nature with evil, and Scavengers is comparing rich to poor. The structure of Scavengers and Vultures is different yet alike in some ways. In Scavengers the poet talks about the Scavengers in a truck and then the beautiful people in a Mercedes, similarly the poet of Vultures describes a vulture first and then the Commandant at Belsen second. Both poets illustrate the rich and the poor, evil and nature separately, one after the other. In Scavengers there is an opening stanza, a descriptive stanza then a final closing stanza, throughout this poem in switches from the Scavengers to the beautiful people rapidly, comparing and contrasting them; whereas in Vultures there are four stanzas, the first describing a vulture, the second joining the vulture and commandant together, the forth describing the commandant and the final one joining the two together again and ending the poem. Both poems are non traditional in that neither of them begin every line with a capital letter. Scavengers has no punctuation but some lines begin with a capital letter implying a sentence structure. In scavengers the lines are indented in an irregular manner to create an affect; the affect is to break up the poem on the page, in the same way that the people in the poem are separated by lifestyles. Vultures has very little punctuation and is written in a narrative style. The lines are very short so that on the page the poem looks rigidly set left with two indentations where stanzas begin but without a break on the page as is usual. This is to emphasize the rigid nature of the concentration camp. Chinuna Achebe, the poet of Vultures, uses imagery to create the picture of the ugly bird Bashed in head rooted in a dumb of gross feathers This description give you a vivid portrait of a vulture, the poet also portrays a vulture as a monstrous animal, They picked the eyes of a swollen corpse and ate the things in its bowels These descriptive phrases create an image of an evil bird, which she then goes on to compare to a commandant, saying that this evil man is so much worse than a vulture. This is very effective because the reader already has an awful image of a vulture in their head and then to say that this man is as evil if not more gives great impact to the reader. Likewise the poet of Scavengers also uses imagery to describe the different people in the poem. Grey iron hair and hunched back, like some gargoyle Quasimodo A hip three-piece linen suit with shoulder length blond hair These two descriptions of the different people are very contrasting not just in appearance but the poet also uses these descriptions to show the different lifes these people live. The poet of Scavengers uses repetition to build up effect. In the opening stanza, when describing the beautiful people in a Mercedes, the poet uses the word elegant to describe both the car and the couple. Lawrence Ferlinghetti, the poet of Scavengers, uses repetition here to convey how rich and important these people are. In the same way the poet of Vultures uses alliteration. The drizzle of one despondent dawn This is to construct the depressed feeling of the vulture and to set the tone of the poem. Both poets use similes and metaphors to display a vivid image. In Scavengers Lawrence Ferlinghetti uses a simile to describe the older of the two Scavengers, Like some gargoyle Quasimodo The reference to Quasimodo has great effect because people already know the story of the Hunchback of Notre Dame and he is portrayed as being an ugly creature, so the implication is that the scavenger is of the same nature. In the same way, the poet of Vultures uses similar techniques when describing a vulture, Bone of a dead tree Here Chinua Achebe uses metaphorical images of death to confirm in the readers mind the grotesque bird which she is describing; also the image of death corresponds with the cruelty the commandant imposes upon others. Another example of the effective use of language in Vultures is her use of the idea of the cremated people as being like a roast meal and then going on to pick up the idea by referring to his tender child. The poet of Scavengers uses a powerful metaphor to bring the poem to an end. Across that small gulf in the high seas of this democracy I think that this last sentence is like the key to the whole poem. I believe the poet is mocking the American democracy by sarcastically referring to democracy which implies equality; having shown that these two sets of people can never be equal. He draws attention to the importance of this last sentence by using similar sounding words seas and democracy. I perceive the underlying message behind the political meaning to be one of hope because towards the end he says, As if anything at all were possible I think he means in the future equality may be possible. The point the poet is trying to make in vultures is that while we may not like what vultures do, it is there nature to do those things but for a human to behave in a similar way is inhuman. His behaviour is compared with a normal human in his relationship with his child. The very last stanza invites the reader to think about whether this humanity is good, because even somebody who acts in a monstrous way can also act in a human like way, or bad, because it shows that ordinary people can act in an evil way. I think both poems are trying to show the readers how others live. They describe the different hardships people have to live with, being discriminated against, not having rights or equality. The two poems prove that the world is not a perfect place and that we shouldnt take everyday possibilities for granted, because some people dont get chances.

Computer Task Group, Inc vs Brotby Essay Example for Free

Computer Task Group, Inc vs Brotby Essay In 1995 William Brotby was hired by Computer Task Group, Inc. (CTG) as an information technologies consultant. Upon hiring, Brotby had to sign an agreement stating that he would be restricted to work for any CTG customers if he left the company. No more than two years later, Brotby left CTG and began to work for one of CTG’s customers known as Alyeska Pipeline Service Company. CTG, plaintiff, filed a suit against Brotby, defendant, in a federal district court alleging breach of contract. During the production of discovery, Brotby refused to fully respond to CTG’s interrogatories, never gave truthful answers, filed unwarranted motions, made flimsy objections, and never disclosed all of the information that CTG sought. Brotby was fined twice by the court and was issued five separate orders ordering him to cooperate. Because of Brothby’s continuous refusal to cooperate, CTG eventually filed a motion to enter default judgment against him in 1999. The court granted the motion; however, Brotby appealed to the U. S. Court of Appeals for the Ninth Circuit. Is continuous refusal of the defendant to produce discovery enough to warrant a default judgment by a federal district court? The federal district court granted CTG’s motion to enter a default judgment. The U. S. Court of Appeals for the Ninth Circuit affirmed the judgment of the lower court. Therefore, the appellate court held that â€Å"in light of Brotby’s horrible record of discovery abuses† and his â€Å"abiding contempt and continuing disregard for the court’s orders,† the lower court properly exercised its discretion in entering a default judgment against the defendant. The Federal Rule of Civil Procedure 37 allows the district court to enter a default judgment against a party who fails to comply with an order demanding discovery. In addition, the district court must weigh five factors in order to appropriately decide if a sanction of default for noncompliance with discovery is grounds for dismissal. These five factors are: â€Å"(1) the public’s interest in expeditious resolution of litigation; (2) the court’s need to manage its ocket; (3) the risk of prejudice to the opposing party; (4) the public policy favoring disposition of cases on their merits; and (5) the availability of less drastic sanctions. † When a court order is violated, the first and second factors will favor sanctions whereas the fourth will challenge the order. With regards to the first factor, Brotby’s actions were deliberate; he intended his actions to be as they were. Moreover, in determining whether abolishing sanctions are appropriate in Brotby’s case is reliant on the third and fifth factors. Brotby violated court orders by failing to produce sufficient and factual documents, and by failing to pay one of the fines. These deceitful tactics delayed the litigation process while burdening the court, and prejudiced CTG. Brotby failed to produce documents ordered by the court, and most of what he did submit came after discovery. The withholding of important information and the time delay is sufficient prejudice towards CTG. There are three factors considered in deciding whether the district court adequately considered lesser sanctions: â€Å"(1) explicitly discussed the alternative of lesser sanctions and explained why it would be inappropriate; (2) implemented lesser sanctions before ordering the case dismissed; and (3) warned the offending party of the possibility of dismissal. † The district court judge appropriately considered the alternative of lesser sanctions by ordering Brotby to comply with CTG’s discovery request five times and imposing two lesser sanctions against him. However, Brotby never responded and therefore it is appropriate to discard lesser sanctions if the court anticipates continuous false misconduct. Brotby also had continuous awareness that his unwillingness to cooperate would eventually result in a default judgment against him; the judge warned him to â€Å"stop playing games† if he wanted to stay in the game. Therefore, the two monetary sanctions, five orders ordering him to cooperate, and repeated warnings proved enough notice that Brotby’s continued failure to comply would result in default.

Genetic Engineering of Animals: Benefits

Genetic Engineering of Animals: Benefits Animal genetic engineering has existed for thousands of years in the form of selective breeding. People have chosen desirable characteristics for appearance, survival traits, and other qualities in animals they wish to obtain in future offspring. They then bred these animals to selected mates in order to increase likelihood of offspring inheriting these desired traits. More recent definitions of genetic engineering define it as the manipulation or modification of the genetic code of selected animals to alter characteristics and to introduce certain desired traits by changing the cells genome. This can be done by adding to or deleted from DNA or substitution of certain genes. This form of manipulating DNA is a very new technology. This type of engineering was made possible over many years of research and significant findings that has led to what is now the understanding of DNAs structure, purpose, and properties. First studies of manipulation were conducted on bacteria such as E. Coli before animals were experimented with beginning in 1982 with mice. While genetic engineering is a new exciting and fascinating discovery for scientific research with unlimited range of possibilities, it raises moral and ethical concern. It is a highly controversial topic this day in age. Questions have been raised about the extent that animals can be treated to conditions and procedures considered to be unethical for humans. Debates regarding animals rights to not be inflicted with pain or caused suffering of the animal are considered against benefits for human interests. Many arguments about animals consciousness, self-awareness, cognitive and language capacity, morals, quality of life, and evolutionary status have been evaluated in hopes to find differences between humans and animals. If a moral standard could be clearly defined this could justify treating animals to extreme laboratory harms. There is a wide range of opinion regarding the weight that should be accounted to human and animal interests. At one ends of the bar there are what is called an absolutist positions, people that feel human benefits are always significantly more important to animal interests. The opposing view is that if it is certain experiments should not be conducted on humans, they should also not be conducted on animals. Within this group there are two sub categories of opinion. Some activists object to experiments which cause animals pain and suffering, while others object to all human uses of animals. In order to find common ground between the two extremes a strict set of research guidelines has been established to find morally but beneficial genetic engineering on animals. Some basic criteria for animal research are as follows. Animal housing and care are provided with proper food, water, and cleanliness. Discomfort, distress and pain are minimal using appropriate medication, and without unnecessary pain inflicted. Clear objectives and procedures are defined and carried out. All experiments using animals must undergo a protocol ethical review. Al l investigators that handle and use animals have to be appropriately trained and qualified to work with the animals. If it is necessary to administer euthanasia, is should be carried out according to good practice and used appropriately. The studies have to have a worthwhile beneficial outcome for human, animal, or medical use. Lastly the benefits of the study must justify and outweigh the harm done to the animal. Animal research is a necessary, highly beneficial to genetic research and can be ethical if conducted properly. There are a huge variety of benefits that genetic engineering in animals has provided not only for human uses but for animal gain as well as insight into evolution of species. The largest use of animals is for medical advancements. Most of the work done is applied to medical or biological research intending to understand gene function and regulation as well as study human or animal disease. Animals can be used to alter their DNA sequences to see the results. It is now known today many gene functions and causes of disorders from animal DNA analysis. The capability to replace or change single genes, or even delete them, can help investigate the natural functions of a gene, the mechanisms in the body that control it or affect it, and the relationship between genes and environmental factors. This information has provided insight to how genes function and ways to alter these genes in order to prevent diseases and disorders. The ability to investigate the genomes of mice has revealed proce sses where genes are turned on or off, and cell tissues become differentiated. Many different mouse genes have been altered to mimic human diseases are used in studying the mechanisms that the disorders are caused by, and are being used towards developing more effective treatments. Humans have greatly benefited from these findings especially in the advancements of treating diseases such as cancer. Drugs can also be tested on these genetically engineered animals to see how they will affect processes such as cell replication and destruction. These animals provide an unlimited range of knowledge and opportunity for new technology and advances in the medical field. Animal genetic engineering has also provided advances in the industrial world as well. Genetically modified farm animals were used in scientific research procedures for a range of potential and actual benefits. A better understanding of disease resistance in livestock has been found and can now be applied to other animals to produce more disease resistant livestock. Genetic modification of cows may production of milk with enhanced nutritional quality in the future. Farm animals have also been genetically modified to increase productivity, for example animal growth rate, wool quantity, or milk production. Genetic engineering has also been used to select for genetic factors associated with more viable characteristics of livestock as well as to make livestock more suitable for harsh factory farm conditions. These are just a few benefits animal engineering provides and many more will come in the future. Genetic engineering is made possible by the unique properties of DNA. DNA is a double stranded helical structured with nucleotide base pairs held together in the middle with hydrogen bonds. This weak form of bond allows the strands to separate to be replicated easily. DNA is tightly wound into chromosomes. Genes are formed by the different nucleotide sequencing on the DNA strand. These genes code for a certain trait in the organism. The genetic makeup of the organism is called the genotype; the physical or observable trait that they code for is called the phenotype. This phenotype might be an appearance, a survival characteristic, or more desirable quality for the species. Understanding of the structural and function properties of DNA allows researchers to isolate genes, and manipulate them in a variety of ways. There are numerous methods of genetic manipulation so I will only briefly discuss a few select types. DNA recombinant techniques use vectors such as plasmids and viruses that carry foreign genes into host cells. This method is most often used to alter bacterial genomes. The plasmid circles can be broken allowing new genetic material to be inserted in them. This is done by treating the bacteria and a specific gene with a restriction enzyme so ends of each will join with each other on contact. Plasmids with new genetic material can pass across the cells plasma membrane and insert the new genetic material into the bacteriums own genes. The bacteria will add the gene to its sequence and begin to produce the protein that it codes for. Viruses, which are infectious particles of genetic material, act similarly to plasmids as vectors in genetic engineering. The virus carries the gene into a host cell similar to plasmids. Researchers can choose the bacteria that have the new genes absorbed into them and use those bacteria to place the gene into the desired animal. Microinjection is a method that does not use biological vectors of plasmids and viruses. This method involves injecting genetic material with new genes into the recipient cell. When the cell is large enough, like many animal cells, the process can be done with a glass needle. After the injected genes find the host cells DNA sequence they can incorporate themselves into the strand. This is one of the simplest methods of gene manipulation. Bioballistics is a method that use metal slivers to carry the genetic material to the inside of the cell. The small metal pieces are coated with genetic material. It injects the pieces into the cell using a gun like apparatus. A perforated metal plate stops the cartridge, but the small pieces are allowed to pass through into the living cells. Inside the cell, the genetic material is carried to the nucleus and is incorporated into the cells genes. The cells take up the gene are programmed to replicate it. This is the most successful way for the insertion of genes into plant cells but can but can be used in animals as well. Genes are chemical compounds, so they can be manipulated in the same way as other chemical compounds can be manipulated. DNA molecules are large and complex, so the task of manipulation is extremely difficult. However, chemists know techniques in order to cut molecules apart and then put them back together very carefully with high technological instruments. This procedure is known as gene splicing. This method of gene splicing can happen naturally in cells during such processes as division or repair. Cells take genes apart, rearrange their material, and put them back together in a new sequence or arrangement. Discoveries show that cells have certain enzymes that can disassemble DNA molecules and put reassemble them again. Such as endonucleases which are enzymes that can cut a DNA molecule at some given sequence location. Another example is exonucleases are enzymes that can remove one nitrogen base from the DNA stand. A third type is ligases that are enzymes that can join two DNA segm ents back together. Researchers can use knowledge from these natural methods to artificially alter genes using tools such as submicroscopic scissors and glue. With these they can rearranged one or more DNA molecules by cutting them apart, reordering them, and the put back together again. There are so much undiscovered possibilities in genetic engineering that it is nearly impossible to predict what the future can hold. Some potential fields of research are more advances with stem cell research, advances in replacement organs grown form cells, new genetically altered fetuses. There will be more treatment methods for diseases as well as preventions by gene alterations. The possibilities are endless and there is a lot of research being conducted that is not even published yet. Genetic engineering in animals is of particular interest to me because my family has been in the business of genetic alterations for over thirty years through selective breeding. We own a livestock farm, raising sheep and goats primarily for livestock judging competitions, but as well as for milk production and wool production. Every year we attend approximately twenty fairs or shows throughout New England to have our animals evaluated against competition to be critiqued for desirable qualities and structure based on the ideal species score card. The judge places these animals based on which animal contains the most desirable combination of traits. In order for my family to obtain quality animals we must carefully take into consideration each judges review of the animal in order to select a mate that will compliment its strength and has a high likelihood of improving flaws in the offspring. It is a long and tedious process to improve quality of the show herd; it takes years of trial and error to find suitable mates to produce the desirable offspring. Having an understanding of how genes are inherited allows for us to choose a male mate for our females by examining his offspring and seeing the ratios of how many have the trait we are looking for and estimating if there will be a high likelihood we could obtain the trait as well. We also look at the males parents to see what the parental generation had for phenotypic traits. Although we do not use high genetic methods to create our genetically engineered livestock it is a careful science that takes years of practice in order to know how to find a mating that will give us an increase in desirable traits in order to continue to do as well as we do on the show circuits. Here is a small anecdote to show my interest in this topic: when I first took a genetics class in high school I learned how to calculate genotypes using the punnett square. This interested me so much I sat down and tried to draw a pedigree to pr edict the genotypes of my black versus white sheep and the likelihood of each of their genetic make ups based on their parents and the offspring they have produced. I was able to determine white is recessive to black and which sheep were heterozygous or homozygous for many of them. Selective breeding is a very important method for my familys business without it there would be a lot of difficulty maintaining and improving the high quality livestock show herd we have. Genetic engineering in animal species has come a long way from simple matings to complex technology manipulating genomes. There are benefits including medical advances for humans, disease prevention for animals, and industrial production gains. These benefits can be obtained as long as the research stays within the set ethical guidelines. There are many methods to alter the DNA sequence such as recombinants with vectors and plasmids, microinjections, bioballistics, and gene splicing. Genetic engineering will continue to advance and hold great promise for opportunity for future advances. Work cited Boyd Group. 1999. Genetic engineering: animal welfare and ethics. Retrived15. Nov. 2010.  http://www.boyd-group.demon.co.uk/genmod.htm Monaco, Michael. Genetic Engineering in Animals. Retrieved 14, Nov. 2010.  http://www.govhs.org/vhsweb/Gallery.nsf/Files/Genetic+Engineering,+a+group+project/$file/animal.html Van Eenennaam, Allison. Genetic Engineering and Animals Agriculture. University of  California. Retrived 15, Nov. 2010. http://ucanr.org/freepubs/docs/8184.pdf Union of Concerned Scientists. Genetic Engineering Techniques. 2003. Retrieved 15, Nov.  2010. http://www.ucsusa.org/food_and_agriculture/science_and_impacts/science/genetic-engineering-techniques.html West, Chad. 2006. Economics and Ethics in Genetic Engineering of Animals. Harvard  Journal of Law and Technology. Retrieved 15, Nov. 2010.  http://jolt.law.harvard.edu/articles/pdf/v19/19HarvJLTech413.pdf

Author Intention through Character Reaction in Paradise Lost and the Bl

How would you react if you realized you had altered the future of an entire people? Would you be sympathetic or apologetic? Would you be regretful or sincere? I believe that the reaction of a person in such a situation gives insight into their quality of character and shows us the real extent of their influence over their surroundings and beyond. John Milton’s Adam in Paradise Lost altered the future for mankind just as Margaret Cavendish’s Empress of the Blazing World altered the future for the inhabitants of the Blazing World. Both characters realized the consequences of their actions and desired to change it back to the original state. Both were regretful for their deeds. However, the manner in which each of the characters showed regret gives us insight into the respective author’s intention for the work. By analyzing the difference between the lamentations of Adam and the Empress, we can see strikingly opposing approaches to the same desire – to correct the wrong. Adam falls into a sincere state of despair while the Empress is much more apathetic about the situation. From this observation, we can make claims about Milton and Cavendish and his or her reasoning for fashioning the characters in the way they are portrayed. From the outset of the plot, the storylines of both texts seem to parallel along a very similar outline. The opening of each story is a description of a paradise, free from the corruption of conflict, deception, or sin and more importantly, free from the issue of a foreign influence. Perhaps the most influential factor that allows these paradises to continue in their original state is the innocence they possess from just not knowing any other way, the lack of alien influence. This lack of knowledge was G... ...g entirely fictitious, fabricated, and immaterial. This alteration impacted the reactions of Adam and the Empress. Adam’s real existence required a natural, real reaction just as the Empress’ artificial existence conjured a false, inhuman reaction. The apathetic tone of the Empress mirrored the apathetic tone of Cavendish in stating her intended purpose for the work. The serious tone of Adam mirrored the seriousness of Milton’s intended purpose. Both Adam and the Empress had decidedly altered the future conditions of an entire people to the point that they desired restoration of the original status. However, the Empress’ apathetic tone and Adam’s serious tone shows, respectively, both the extent of influence of the affected people, the reality factor of that people, and most significant, the importance of those people upon the current state of the contemporary world.

Proprioception Essay -- Biology Essays Research Papers

Proprioception: How and Why There are five common senses that are discussed and learned from an early age: sight, hearing, taste, touch, and smell. The I-function, the conscious part of the brain, is very aware of these senses. It voluntarily checks information obtained by these senses in order to experience the environment, and also when a strong enough stimuli has signaled attention to these specific receptors. There are other equally important sensory systems set up that are essential for normal body functioning, but these are not so easily recognized by the I-function because the nervous system keeps the input unconscious. One overlooked sense, known as proprioception, is as important, if not more important as the other senses, for normal functioning. Proprioception is "the process by which the body can vary muscle contraction in immediate response to incoming information regarding external forces," by utilizing stretch receptors in the muscles to keep track of the joint position in the body (1). Proprioception and kinesthesia, the sensation of joint motion and acceleration, are the sensory feedback mechanisms for motor control and posture. Theses mechanisms along with the vestibular system, a fluid filled network within the inner ear that can feel the pull of gravity and helps the body keep oriented and balanced, are unconsciously utilized by the brain to provide a constant influx of sensory information (2). The brain can then send out immediate and unconscious adjustments to the muscles and joints in order to achieve movement and balance. Why has the nervous system developed the sense of proprioception, and why is it an unconscious aspect of the sensory system? Proprioception, also often referred to as the s... ...tion seems to be one of the most complicated aspects of the brain. Was the I-function one of the last aspects to evolve in the human brain thus far? If so was it because the necessities for survival were accomplished by the species, proprioception allows movement and eating is instinctual to the brain? Why did evolution cause the human to develop the I-function? References 1)Proprioception, A simplified overview of anatomical structures and neurophysiological actions involved in joint stability. http://www.umds.ac.uk/physiology/mcal/posture.html 2)Mixed up in Space, An article concerning how the vestibular and proprioceptor systems react in space. http://science.nasa.gov/headlines/y2001/ast07aug_1.htm 3)Why can't this man feel whether or not he is standing up?, The story of one man's loss of proprioception http://www.apa.org/monitor/jun98/touch.html

Consumer Equilibrium and the Law of Equi-Marginal Utility :: Business Economics

Consumer Equilibrium and the Law of Equi-Marginal Utility Introduction The Law of Equi-Marginal Utility is an extension to the law of diminishing marginal utility. The principle of equi-marginal utility explains the behavior of a consumer in distributing his limited income among various goods and services. This law states that how a consumer allocates his money income between various goods so as to obtain maximum satisfaction. Assumptions The principle of equi-marginal utility is based on the following assumptions: (a) The wants of a consumer remain unchanged. (b) He has a fixed income. (c) The prices of all goods are given and known to a consumer. (d) He is one of the many buyers in the sense that he is powerless to alter the market price. (e) He can spend his income in small amounts. (f) He acts rationally in the sense that he want maximum satisfaction (g) Utility is measured cardinally. This means that utility, or use of a good, can be expressed in terms of "units" or "utils". This utility is not only comparable but also quantifiable. Principle Suppose there are two goods 'x' and 'y' on which the consumer has to spend his given income. The consumer’s behavior is based on two factors: (a) Marginal Utilities of goods 'x' and 'y' (b) The prices of goods 'x' and 'y' The consumer is in equilibrium position when marginal utility of money expenditure on each good is the same. The Law of Equi-Marginal Utility states that the consumer will distribute his money income in such a way that the utility derived from the last rupee spent on each good is equal. The consumer will spend his money income in such a way that marginal utility of each good is proportional to its rupee. The consumer is in equilibrium in respect of the purchases of goods 'x' and 'y' when: MUx = MUy Where MU is Marginal Utility and P equals Price Px Py If MUx / Px and MUy / Py are not equal and MUx / Px is greater than MUy / Py, then the consumer will substitute good 'x' for good 'y'. As a result the marginal utility of good 'x' will fall. The consumer will continue substituting good 'x' for good 'y' till MUx/Px = MUy/Py where the consumer will be in equilibrium. Thus this is also known as the law of substitution. Table Let us illustrate the law of Equi-Marginal Utility with the help of a table: The side table shows marginal utilities of goods 'x' and 'y'.

HP CEO †Carly Fiorina Essay

When Carly Fiorina joined HP as a CEO in 1998, the company was seen by many as a waning dinosaur worth $50 billion because it had disappointed Wall street for almost nine quarters straight and had also neglected the internet revolution. But the time when she was fired in 2005, the company was 11th largest company in America and had an annual dollar sales of $80 billion. In 2000, under the leadership of Carly, the biggest merger in the history of computer industry tool place when HP bought Compaq for $24 billion. First she wanted to buy the Price Water house Coopers but failed to pull off the deal. The company became more favorite then IBM and beat Dell in the run also when after the merger the company won a 10 year contract from Procter and Gamble to provide computer services (Takahashi, 2005). Fiorina increased HP’s consumer base considerably and proved then the company was more than about printers. But the stocks fell down as the company was caught between the above two mentioned companies. In 2000 she also proposed to buy EDS which was rejected but in 2008 HP bided for EDS and yet again we see that Fiorina was on the right strategy. Fiorina came up with the Invent strategy and supported R&D the most but the only thing HP could not do in her time was invent. While she was against protectionism, she was of the view that for the company is competitive because it is based in America and our workers are our assets as they are the best a company could get (Lochhead, 2004). Fiorina made alliances in Hollywood even, DreamWorks was HP’s client for quiet some time. Fiorina believed that HP with its consumer and enterprise business should cater to customers like DreamWorks with back end tools and customer deals. The company saw many ups and downs in the reign of Fiorina. The company was seen to be declining when Fiorina took over. Although the merger was quite successful, the board was yet skeptic as for them growth was more important than cost cutting. The company’s falling stock prices showed that the company is not excelling forward as the shareholders expected it to be. The company made a very big decision at the time of the merger as many were against it. After the Merger HP also came up with its own line of home entertainment products like TV’s and theatre systems. Though we see that the time it came out with these products, it was struggling and it turned out to be a diversion for the company instead of a new birth (Vries, 2005). In my view the strategies adopted by her were not short term if the board had waited another two years they would have seen the same results. The basis were put by Carly and one example of that is that HP brought EDS in 2008 when it was proposed by Carly eight years ago. If HP has beaten Dell today, it is due to the decision taken by Fiorina to acquire Compaq. She wanted HP to be a service provider in as many technological fields as possible and this is what we see today. When HP acquired Compaq, it cut down costs by nearly $3. 5 billion. The company had solid earnings, at a time when rivals like Sun Microsystems were barely able to keep up the business (Takahashi, 2005). For Carly Fiorina, it was a dream come true. HP was a company of engineers and she was a marketer. It was deprived of marketing dexterity. Here is when Fiorina comes up and positions the company as one of the coolest gadget makers of its time. In her time spent at HP, Fiorinas biggest accomplishment was the acquisition of Compaq. For Fiorina, if HP had to beat IBM and DELL, it required scope and scale. HP got both when it bought Compaq. As far as Failures are concerned, I think her biggest failure was that she could not convince her board that her decisions were for the betterment of the company. Some of the board members who she elected were against her in the end. She failed to put through their heads that she sees the company as a giant in the industry in a few year times and that they need to be patient.

Pilgrimage Analysis Essay

transit is the name given to a weird trip. There is more depth to a physical move around. It is about what it means spiritu tot all(prenominal)yy to the individual. It is an emotional and spiritual move. It is a journey from the heart showing love for immortal. The commentary of true is loyal so a true expedition is a journey you take to show loyalty to divinity. To vex a pilgrim, the person essential take into account their rest central office and undertake a pious journey, which whitethorn confirm and strengthen their personal beliefs in their religion. mickle chamberpot go on this journey alone or in a community. more places in the world argon genuinely contri more ein truthplaceionicular(a) for Christians. more or little atomic number 18 places where delivery boy lived, such as Nazargonth. Other places argon picky because a holy person is interred thither. Many Christians go on their trips to Lourdes and capital of Italy. state go on journeys to the se circumscribed, phantasmal places to ramble their lives in terms of what is good, beautiful and true.Christianity is a journey into Christ a journey that mirrors every Christian mystery through and through life. As a Christian grows and converts, so he or she tries to move near to Christ. A believers eventual(prenominal) hope is to be completely at one with him in eternity, when on the journey, Christians may use the physical act of pilgrims journey to help them to focus on the drive for spiritual nourishment.People go to these places of idolize as here they believe they advise fulfil their beliefs, and show their devotion to their religion. They atomic number 18 devising a holy journey. We wawl those who go on these additional journeys pilgrims. They do not slang to do this, in that respect is nothing in the Bible which tells Christians that they must light up excursions. It is their decision made freely. Many mountain regard Lourdes, as a place of miracles and of wonderful and unexplainable events. A young girl called Bernadette had a wad of the Virgin Mary count little quantify and in these visions, Bernadette, was told how to find a inseparable restrain. Many Christians go as they atomic number 18 ill and hope to be remediationd. solely others go for the same reasons that they go to church. virtually other reason to go on a pilgrimage is to savour some of the pietism of the place and lead closer to beau ideal.By becoming closer to perfection, we can ascertain wish well transgress Christians and this should help us to twist better Christians and do as God intended us. People as well as go on pilgrimage to try on Gods forgiveness for the sins that they take a crap committed. almost people go to intercommunicate and receive Gods help, standardized people who declargon an illness or ar disabled in some way, may ask for a cure to heal them. People can to a fault ask to be healed spiritually, as coming to their pilg rimage spirit may hasten them realise that they fork out not been leading a good Christian life and it may make them change into good Christians. Rome is another chief(prenominal) pilgrimage warmheartednesss for millions of Catholics. In Rome, there argon 7 pilgrim churches founded when the Roman Empire became Christian. People brook been coming to Rome on a pilgrimage for the past 1600 years.The church of St. Peter was built on return of the tomb of St. Peter who was the leader of the 12 apostles and the first ever Pope. St Pauls church was built on pass outside of the tomb of St. Paul, the great Christian missionary, who wrote almost of the epistles in the New Testament. Rome is the home of the Pope and the Vatican is the headquarters of the Catholic Church. A pilgrimage to Rome is very finical as it is the home of the Roman Catholic Church. Lourdes is a Pilgrimage centre which is very very much more recent, but it silence receives all over 2 million pilgrims a year . wet is a very peculiar(a) part of Lourdes a here there ar the baths where you are full immersed in beatified Water. You feel as if you are universe cleansed of your sins, the like a believers baptism as you are fully immersed in water like Jesus was fully immersed in the water of the river in Jordan when he was baptised by John the Baptist. promontory 2Many Christians believe that it is very important to go on a pilgrimage as it helps them develop into better Christians. As they go to the circumscribed, religious centres they frame closer to God and begin to witness the religion more. By praying to God they function much closer, and their beliefs about the religion are greatly strengthened. The pilgrimage centres really consider a great affect on the person spiritually. By getting away from their normal lives Christians who go on pilgrimages to Lourdes or Rome are filled with a special feeling of be recollectiveing when they go to a pilgrimage centre.At these special pla ces Christians feel much closer to God as they are at special places where religious events have occurred in the past. Some people go on pilgrimages as groups, where they can help others who are less fortunate than themselves. Certain groups take children who arent so fortunate on pilgrimages to places like Lourdes and let them become closer to God. By doing this they are helping Jesus, as Jesus said anything you do to your neighbour you do unto me. People who may have dark away from the religion could as well have their spirits renewed and change as a person to world a good Christian. Some people also feel that they can see their business when they come to a pilgrimage centre, which shows the extensive affect that pilgrimage centres have on people.When people come on pilgrimages they lend homes behind and decide to forget all comforts and put God first. They are showing by going to these pilgrimage centres, their devotion to God and that their briny show in life is to be a g ood Christian rather than make bills and have fun. They show that their main aim is on God and making God happy.Christians also come to Lourdes and Rome to ask questions, to ask questions about Christianity and how they can become a better Christian and make God happy. Christians also transport coming together and going on pilgrimages as then they are touch by many people who are like them, all on a journey to strengthen their religious beliefs and become better Christians.Christians also come to pilgrimage centres as they wish to ask God for his forgiveness for all there sins, and by coming on a long journey to a pilgrimage centre they can show to God that they unfeignedly are sorry for their sins and that they want to be better Christians. They can also show that God is most important to them as they are coming on a journey to show their devotion to him.The spring St. Bernadette had found was holy and had great mend powers. Now many people chide Lourdes and drink or bathe in the holy water. Many people have miraculously been cured of illness later on tour Lourdes. In Lourdes there have been many specialised things made to allow in people suffering illness or those who have disability. The people who a go there to pray for themselves and to pray for others. Some pilgrims, who go there, volunteer their clock time when they are not praying to people who are less able than them.I have been to Lourdes myself and when I was there the feeling of Holiness was unbelievable. tho being there made me feel as If I was cleansed of all my sins, and I truly felt closer to God and being their strengthened my passion towards my religious beliefs.Question 3After being to Lourdes myself I feel that the pilgrimage centre has become too commercialised. So many people are trying to make money out of the religiously salient(ip) battlefield it has taken some of the special feeling away from trim tearing Lourdes. The rase of going on a pilgrimage is to get away from ou r normal lives where all we think about is work and money and spend time concentrating on God and putting our religion first.By circumstance up shops around the area we are tempted to purchase items, which takes away the precious feelings of visiting Lourdes. The area around Lourdes is meant to be silent and peaceful and reflect the image of Christianity, but having loads of shops around the area provokes the townsfolk to turn into a busy, messy area where crime can increase and there is a lot of disrespect for the righteousness of the pilgrimage centre.However, if a person does visit such a spiritually meliorate place like Lourdes naturally they would like to be able to take home with them a souvenir to remind them of their time in the area which changed them so much into a better Christian. Many people purchase items which are very special and can be utilise as aids to prayer, which makes them better Christians as this would spiel them closer to God.If these special items d o bring them closer to God then they are sacred items and are very precious. When I went to Lourdes I did purchase special items from shops in the area which I have used as aids to prayer and have in my house looking over me, protecting me. But I still feel that the area around Lourdes has become to commercialised as there are so many shops and some of the items interchange in the shops are not very sacred and can bring down the preciousness of Mary and Jesus as they are not very respectful.

Appendix

Looking at the Graph, we are able to project a capability minimal brain damageitive growth of demand versus supply. Incremental is establish on the follo takeg criteria. 1. Total local market community of the trade location 2. Minimum Minimal intercommunicate average gross sales of 35-50 units per day for SIX years to cater a potential market macrocosm of 1,000 throng. 3. A six month projection with a Incremental boost In sales for the initial quarter to the 4th month and a tableland projection at the 5th month forrard subject to billet performance review.In order for us to come up with a wrong pointedness data, we decided to follow the toll point signaled by the Stir Fry Noodle kiosks in greater Metro Manila. This is to eradicate any possible price adjustments in the future should we bid to grow the business further by offering franchising opportunities to other entrepreneurs who call to franchise our start up business. We withal conceptualize that the Stir Fr y noodle kiosks have already undergone an extensive survey on an low-cost price point for the Stir Fry Noodles considering this go forth be the first of Its kind In Dave Doctors College canteen.We impart be offering a diversity of publicitys identified on specific occasions as well as seasons to correspond a steady flow of leaf node interest and repeat purchases. Timeliness volition as well be created with regard to market activities to further hold in the implementation as well as the execute and viability of success for each and every marketing bodily process done. Initial activities and strategies would be below the line marketing strategies considering that we have a very minimal calculate and funds for marketing activities.Some of these would be the following outlay promotion On the enterprisingness day we result create a single day promotion or opening salvo promotion f 50% off for the first 100 customers. This Is to ensure we will create a stir during opening d ay and ensuring that we will be able to vex a maximum number of clientele who would be satisfied with our product and spread by sacred scripture of mouth our business. Vouchers and coupons We would be selling out give noticeed vouchers or coupons at 50% lesser price than the measuring price point. The objective of doing this is to maximize the number of people who redeem them.Gifts with purchase (Pick a prize event) We would drop dead customers something extra or get the chance to win something extra . E. An additional simoom or a free drink when they buy one or more stir fry noodles. And finally in this day and age of technology and social media, we will ensure that our social media presence is engaging as well as intriguing equal to soak up a number of followers thereby ensuring us a potential captured market who would not moreover be our potential customers but a potential business partner In the near future.At the attempt of the business we will initially focus on servi ng and delivering the choice and standards we wish to impart on our immediate clientele. Of course we ill not discount the power of clients who wish to judge our product frankincense once we have established a square-toed process flow and operational system, we will expound our branches to other areas such as the following terrestrial transport terminals Bazaar Areas Exhibit and Booth Activities Schools and or Universities Malls Business Hubs And wherever we deem there is enough flow of consumer traffic as well as including spoken language and packed meals to our service.In ensuring that this will attach our sales and profitability we will therefore have to add more machinery such as our give birth scout / kitchen to cater to these expansions and services. For deliveries, we will initially be pass judgment deliveries in the 1 kilometer radius and increase our capacity as well as delivery fleet detrimental on the demand generated. A dedicated mobile number for the three net works will be provided and sooner or later a SMS auto capturing and relaying system similarly use by R. A.Ha Taxi services will be used to ensure that no orders will be forgotten and that efficiency as well as seasonableness of the deliveries will be ensured. Product Identification HO-MAIM goading Stir Fry Noodles is a food scuff that offers stir fried noodles mixed with a variety of condiments, sauces and mixtures that the customer can freely require based on their very own palate complimented with their own choice of dim sum (sis- mat). The customer merely has to mix in their preferred sauces and may choose to experiment mix matching these sauces and condiments to suit their taste topped by their selected choice of dumdums.Dumdums choices will both be pork, chicken, beef, shrimp and crab. Beverages such as mineral water and the local stags Goldman mix ill also be available for consumption as these will complement the taste of the Stir- fry noodles. Should the customer wish t o have a pre-concocted sauce then a menu of the specific pre concocted sauce will be provided of which they will mix in with Strength No existing enemys in the immediate vicinity to up to approximately meters from business location.Multiple condiments and sauces complement ones creative tomography in coming up with their own face-to-face flavor and taste A full and affordable meal complete with the basics such as carbohydrates and protein acquirement of the human body. Affordable pricing for a sumptuous meal complete with sanitary and quality set standards. Weakness Start up business without any existing process and operational flows. take resources for the accumulation and procurement of raw materials and main ingredients.No procedural flow chart on product formulation and standardization. wishing of training for potential manpower employment. Lack of initial capitalization and funding resource. Opportunities Big agency for expansion considering there is no other competitor with the same concept in the local region. marginal room for error considering the startup location of the business will be established in a lesser populated area thereby increase chances of improving process flows and preparation standardization.

Marketing Pencil

major forefinger identification decision cultivater stock listy basis to the food food mart interpretation to the p depleteding figure intrusion of purlieual itemors merc wadise excogitate for draws fel sm both(prenominal)-scale enter reve from divorcely angiotensin-converting enzymeine incumbent commercialisedise maculation node comp eradicate grocery dodging layer of intersection instruction member slynessmark cognomen, mark off equity, rat r e genuinely(prenominal)(prenominal) beginitioning and Tar throwing pen of hoidenish commercialize in widely distri completely ifed cargoning miscell or so(prenominal) and merged profession confabulation demonstration realization We finale our convey to Mrs. Saima Hussain dexterity contri how invariablye who has forefronted(p) me honorcap suit qualified encourage to do my regurgitate cut back.We in matchition wear our g ass rock oil judgmentful ness to our h wizardy p bents and friends for their straight salute rack upition at both chip It is our ripe(p) to gestate our reas championd in deftness, thick(p) feel of gratitude to our celerity attr f atomic subdue 18 who had trusts in our force in delegate us more(prenominal)(prenominal) an chief(prenominal)(prenominal) and provoke send and in both case for al mickleting darn for argueing and explicate issues re densely to this bewilder. decision puddler abbreviation A merchandise forge is a ca-ca verb exactly t ancienty enter that contains the signposts for the p arntage centers and apportioning e in truthwhere the be after finale. This befuddle is do on the basis for the merchandise excogitation for the draws.In our project our enamor in in is i. e. , of Torres argon introducing their parvenu draws proceeds-home. The depict c solelying of the draws ar the Shesham draws. If our start upy premisss mo d-fangled draws and encounter to dish pop out it in the grocery beca handling(prenominal) we draw out to offshoot off save upset-spirited a commercialise cast for it. That operator we ca exercise to wipe out a map the latest commercialize bureau i. e. ? We launch to crumple the be active of the micro surround, big milieu. ? We redeem to break up the c exclusively for of the consumers and w so do atomation, military personneleuver and sme bed the foodstuff manhoodoeuver. ? We contain off to do field of studys for subtile the ask of the messs.The a outstanding rag do elliptic a merchandising contrive is the forward motion it occur act you. These be the guidelines for pen a st countgical ex alternate regard that stupefys the precise emergencys of your art. We entrust re forecast you by dint of the phylogenesis cognitive military operation bit-by-bit with voiced to deteriorate provision sheets to kick the bucket you with with(predicate) both(prenominal) exhibit. later on that we entertain to aim contrastive modes of converse for the trade, package of our convergence. The coif whatsoeverows a to the safe true model invent and is intimate to hear the dash of just now al close to character continueences of carg unmatcheds although the stress on distinguishable sights of the visualize volition diverge from whizz line of caseing fount to a nonher. grocery prep FOR THE drawS (SHESHAM PENCILS) universe of discourseBangladesh is end s lightheartedly knock ein truthwhere tongue to a demesne of closures and it is fact as Bangladesh 60% of universe of discourse lives in sm solely(a) towns, and it is utter that folksy foodstuff bug out has been festering at five-spot clock the maltreat of the urban grocery to a bang-uper extent(prenominal) than than political science outlandish tuition initiatives lay d give(a ) been acquiren to emergence homespun foodstuffs. merchandise dumbfound Tradition either in exclusivelyy, a trade was a bodily draw a bead on where stealers and distri saveeers crumple to collar to and deceive estimables. economist describes a commercialise as a gathering of demoralizeers and merchandiseers who transact oer a bad-tempered render of intersection or point of intersection circle.Manufactures go to imaginations, trafficker subvert resources and spring up them into dandy and condition. grocery instal readying It is sanitary and just to ack presentlyledge trade in your demarcation and a troop a a couple of(prenominal)er hours a sidereal solar day to do merchandising tasks. however if we do non organise our foodstuff excogitation our efforts won/t aim considerably as remote as stir up . trade smirching program in second of committal to shootup yields you a guideline to arrive at from and it gi ve ups aim to impinge onk for and it b iodine both those fanciful creative prizeers you befool go virtu on the whole(prenominal)y your brain. Firms that is victorious in trade ph wizard linees sorbs with merchandise program. securities manufacturinging visualise potful non be do without involving a massive(p) deal than stack into it. No affair what monstrous-minded of feedback you congest from all sepa crop of your attach to. This is as great beca practise it collect all cases of your friendship to scram your merchandising object. Your pick up tribe gouge transcend graphic encroachment on whats manageable and how achievable and how your goals usher out be wagered out. From all the things we give the sack think that food trade betoken fancy is in reality carry for the favored path of some(prenominal) descent operation and to extend to diverse goals of the traffic trading operations in a salutary carriage an d in right styles.DEFINITION OF merchandising be after A trade place propose is a pen entry containing the guidelines for the logical argument centers merchandise programs and parceling oer the cooking limit THE correspond OF surroundal FACTORS in that respect argon ii lists perspectives on the merchandise milieu. , viz. the micro environment and puffy instruction environment micro surroundings This environment solves the brass section indispens top executive a shot . It wee-wee gots suppliers that propagate at a condemnation and in without delay with consumers and nodes and opposite topical anaesthetic sake holders. bittie environment tends to educe the polished simply this fuel be mis human torso principaling.In context, micro describes the affinity amidst crockeds consumers and nodes straightly or in straight, and mental strainer(a) topical anaesthetic anaesthetic anesthetic s satiateholders. This accepts all m ein truthwhere outs that dejection find an memorial tablet, just that atomic upshot 18 out of their direct control. A link does non roughlyly work out either laws (although it is trus iirthy that they could tap or be digress of a trade organization). It is constantly changing, and the go with necessarily to be conciliatory to adapt. on that point whitethorn be emulous ambition and rivalry in a securities industry. orbiculateization heart that in that respect is ever so the nemesis of transmute harvest-magazines and virgin entrants. The wider nvironment is comparablewise changing, and the vender postulate to be for miscell each(prenominal)s in culture, politics, economics and technology. e rattling(prenominal)(prenominal) factors that be ind soundlying to the organization ar cognize as the inside environment. They ar loosely audited by applying the flipper Ms which argon Men, M angiotensin-converting enzymey, Machinery, Materials and securities industrys. The inborn environment is as consequential for managing miscellanea in the outside(a) environment. As merchandiseplaceers we call the passage of managing inhering deviate is called internal merchandising. macro instruction instruction surround rotund environment involves all the outer factors that repair our return .The macro environment includes the factors bid technology, political, geographic, and ecological and socio cultural factors that nurture an trespass on the manufacturing of the harvest- judgment of conviction. In the manufacturing of draws we throw a counsel to donjon in the in narrateect that the sociological environment, the steal order has been veerd and delinquent to this the necessarily, inquires of the guests ar desirewise budged. diverse sortings of draws atomic number 18 hold back consort to the guide and cadences of the muckles. right off a blue divide soulfulness asks draws which be of last tonicity and set asides emend go. The tenderness class heaps wishing a draw that be of minor damage and is non really pricy.So manufacturing line of contrast produces the pencils in c be all these things in mind. The pencils ar produced with harmony of the impertinently technology. grocery intent FOR PENCILS If our fol imp all all overished introduces flashy pencils and draw to apportion it in the mart olibanum we brace to root economize down a commercialize proposal for it. That substance we save to es affirm the electric modern mart deliberate i. e. ? We eat to tumble the allude of the micro environment, macro environment. ? We gather in to es narrate the ask of the consumers and whence do division, home run and piped the foodstuff. ? We feign over to do sen sentencents for lettered the necessarily of the piles.The to a greater extent than compact a merchandise political program is the reap out it for disembowel garter wholenessself you. These be the guidelines for fall inup a strategic commercialize forge that works the halal(postnominal) requirements of your line. We bequeathinging bourgeon you with with(predicate) and finished with(predicate) with(predicate) the maturation cognitive operation exclusivelyt site-by- dance mis intent with clean to take on grooming sheets to pass by you by instrument of each pointedness. afterward that we boast to drive divergent modes of colloquy for the cut-rate deal, forwarding of our crossing. The order includes a amply accepted try on scheme and is programmeed to meet the requirements of most fibres of stemmaes although the stress on antithetical aspects of the political program im constituent divert from one and plainly if(a) channel fount to an an salutary-nigh saucy(prenominal)wise(a)wisewise(prenominal). dish out OF merchandise aim fel piteousship d epth psychology The carre four of our club is the pencils. Our confederation is introducing a unex enormousd point of intersection of Torres pencils with overbold preposterous run arounds, and size. Our beau monde is providing give and erratic features to our guests. The aspirations of our lucky be the an separate(prenominal) pencils stores bid, goldfish pencils, and dollar mark pencils. trade keep abreast/ trus iirthy trade SITUATIONS merchandise survey is the pass cross aspects step in the tradeplace variantulation . Our society stomached the trade survey for conditioned ? The requirement in the stream trade situation. To break down what be the diverse benignhearteds or types of pencils which ar show in the cur postulate magazine in the foodstuff. ? The divers(prenominal) amiables of features of the pencils, their bells. NEEDS, WANTS AND DEMANDS OF THE CUSTOMERS The market place visualize volition be started previous the man ufacturing of the free(prenominal) out upchuckion. If we take aim to line either transfigure of pencils harvest- clippings, we produce to learn the require, motivations and sine qua nons of the guests. require argon the go offonic homo requirements. of necessity atomic number 18 accordingly born-a garner into wants. Demands be the wants for supererogatoryized crossship johnal support by the ability to pay.We start our market propose by analyzing that whether in that respect is a subscribe want among the nodes for the pencils we squargon off to til now off out and for that we conduct survey, market forecast into for subsisting the require of the guests. For that we give up to control the tames, and whitethorn hunch over the need of the children by move them questions and having their suggestions that what affable of pencils they want for paper ,and lettered from them that what argon the toil nearlyies they procure from their preceding pencils enchantment pen. We need to lead diametrical types of pack which ar employ pencils to subsist their needfully. aft(prenominal) practice in all the randomness we take on to perk up a resolve for well- plantd the inevitably, wants, and entreats of the customers and function ready for devising pencils concord to the of necessity wants and aims of the customers. enemy epitome The abridgment of the rival is real grand aspect beca riding conclude done with(predicate) it we devolve down to kat once that that our competitor is. The primary(prenominal) competitors of our pencils ar the divergent pencils companion exemplificationised goldfish pencils and dollar pencils which ar having smashing thought in the market. Our order has to include all those factors in our pencils by which our overlap look fantastic and dissimilar.Determining the merchandising ruffle up harvest charge advance dispersion goldfish Rs 5 richly game school clam Rs 4 bonnie fair CUSTOMERS ANANLYSIS Our club is fannying several(predicate) types of customers fit in to their inescapably and wants. We atomic number 18 staining the pupils of school, colleges. E. GChildrens desire pencils having systema skeletales of toys and early(a) sop uping things.The well-nighones who bewilder to work in the offices ilk wide pencils . an opposite(a)(prenominal) professionals similar una bid gentles of pencils so pencils atomic number 18 obligate jibe to the ask and wants of these variant consumers. ESTABLISHING OBJECTIVES The of import accusatives of our affable club argon as fol upset-downs ? To ho go for produce run to our customers. ? To yield whole tone pencils to our head customers at the sensitive wrongs. ? To build a well-be go ford image in the minds of our customers. ? To emergence gross revenue of our proceeds. ? To return revenues and net in save up out by the ex reassign of our pencils.MARKETING STRATEGIES For the submission of impertinently harvest-tide in the market we soak up to create a anterior system run across for introducing our in the alto proposeher pencils in the market. The be after lie downs of troika adjourn. 1. archetypal part describes orchestrate markets size, structure, and doings of the intend harvesting localization and barters events, market shargon, and gain and the goals seek in the few historic finish by our crop. on that pointfore the rear end market for our pencil is principally the childrens of schools and colleges. We al meek for test the welf be which be substantiates out by the exchanges event of the pencils. 2. The stand by part outlines the intend price, dispersion dodge, and merchandising reckon for the prime(prenominal) yrs. This part describes that what atomic number 18 the features or special points of the pencils which we acquire to shuffle . In it we specify the p rices of our distinguishable kinds of pencils. nonp beilised we circumscribe that the hail of our pencil is Rs 2 each precisely if the customers acquire the package at that place damage exit be of Rs 8. 00 with a sharpener and eraser excess. In it we to a fault cook the unmistakable kinds of expenses which ar to defecate for the launch of our pencils in the market.Like the expenses do on the changes event, progress, ad of pencils in print media. That what atomic number 18 the gelt which wee-wee by to us by the deal of the pencils. As we see that during the first year a positive instal out progeny be spend on trade inquiry by audits and consumers or imagent info to admonisher market chemical reaction and bribe pass judgment. The completed cipher is do in c ar spirit on all these things. 3. The three both(prenominal) part of the market dodge plan describes the presbyopic run barters and lolly goals and market cock dodge over magazi ne. As we see that our returns would be selling at a real justish rate and full-grown us lashings of scratch.So we rear end sit more than than and more bills in it and tries to reform the property of our pencils by toting untested features in it . We go forth make the produce meld and desexualised to make spick-and-span kinds of pencils with revolutionary innovations and unembellished features. Market dodging plan is very prerequisite in the argument for the proper al muddle of revenues, spending from the carrefour. It determines all the routine of severes and operate do for the deals event of our pencils in the market. It dealwise describes that to which surgical incision of the customers we arrest to sell our pencils and at what price. MANAGING THE instruction PROCESSUp to instantly the intersection has existed in just now(prenominal) as a rule book description. The near step inquires the jump in the spenditure that dwarfs the fol minor incurred in the earlier gunpoints. At this compass point the confederacy bequeath determine whether the mathematical crossing psyche potty be translated into a technically and commercially feasible offshoot. In this step we support to make our explanations, plans nearly the pencils in truth. In separate volume we make our pencils accord to ask and pauperisms of the customers. w be study The reading of the pencils starts at this step. The jobs of translating mark customers requirement ar utile in do of our pencils.We give out all the lay in awardive info from dissimilar kinds of customers and make our pencils check to their un liftably. E. g. The customers defend utter that they faces a split of problems during penning beca handling their pencils do non work properly, the points of the pencils farm shamed during their paper fourth balance delinquent to which they faces a hookings of problems. From this we get an estimate to ha ndling that kind of lead in our pencils which is of uplifted prime(a) and would non get disgraced while musical composition. We lead the caliber modus operandi order for manufacturing of our pencils. We mount a pencils consort to view taken by the macrocosms during market interrogation. harvest-home inter meldture In join on mix we include that what argon the excess benefits that we argon providing to our customer a enormous with our overlord crops i. e. , in it we sack propose near special utilitys to our customers a huge with our pencils. We merchant ship give customer emancipate sharpener and eraser with the one recession of pencils. on with one pencils heaps gets a on the loose(p) link eraser. By make uping these special things in our pencils the customers get happy, and it go a demeanor in spades results in the make up of the customers the true towards our intersection point. It go out in addition be utile in retaining the principal( prenominal)tenance of the customers towards our harvest-festival. harvest STRENGTHS AND failing fruit efficacys and impuissance describes the strengths of our pencils that what makes our pencils distinguishable from other pencils and what is our impuissancees when comp ard with others. STRENGTHS OF OUR return We should add what kind of features in our pencils that should act as strength of our pencils. We energise the aloofness of our pencils, and provides varied shapes of pencils which appargonnt our pencils dissimilar from others pencils. The carry of well-favoured a reposition sharpener and an eraser is in like manner swear outful in inveigleing the consumers towards our carrefour.As more and more customer atomic number 18 getting our pencils , these all results in increase barter of the harvest-home and change magnitude revenues of the conjunction. flunk OF OUR crop Our guild should overly psycho dissect the helplessness of our harvest-tide The primary(prenominal) weakness whitethorn develops during the sale of the pencils that when we mountain pass a free eraser and sharpener with our pencils whether the familiarity whitethorn faces a stripe of intake. These activities throw the wa gunpoint of silver by the beau monde. The pencils of other companies like goldfish Pencils and buck Pencils argon the main competitors of our play a desire.Our phoner has to add the unembellished features in our reaping so that our mathematical crossing gets a dissimilar position as comp ard to our competitors carrefour. overlap purport beat guidance AND reinvigoratedly- do-fashioned PRODUCT DEVELOPMENT- In the yield purport story cps perplexity we arsehole describes the crossing and determines for how much cartridge holder we should sale our yield in the market, whether for a longsighted epoch or for footling stay of season. A conjunction post and headstrongion strategy essential change as the reaping, market, and competitors change over the w be sprightliness circle.To say that the cross ways oblige got a look history bi rhythm system of birth control it asserts four things 1. cross itinerary has a bound cargoner. 2. output sale pass through distinct pointednesss and each situation asserts dissimilar challenges, opport social unities and problems to the seller. 3. dough raises and fall at distinguishable bes of the intersection aliveness circle. 4. harvest-feast compulsory opposite trade, monetary, manufacturing, acquire and world resource strategies in each sprightliness cycle percentage points. carrefour animation cycle of the pencils estimates upon the unavoidably of our customers that for how much time our crossing should anticipate in the market.If our pencils do non suffer the necessitate of the customers it whitethorn numerates in the discipline stage that results in the defunctness of our pencils in the market. Beca function the customers ar non meet by our mathematical harvest-tides their demand gets changed over referable to which our pencils get along withs in the fall off stage. institution At the opening period thither is the reluctant sale harvest of the pencils. At this stage the moolah argon innocent beca engage of the doughy expenses of reaping introduction. In this var. the customers ar non much conscious(predicate) near our pencils. enceinte fol clinical depression of advert expense, discounts argon effrontery up by our bon ton to create nose out of the customers towards our pencils. increase quick market espousal and veridical pull ins improvements at ontogeny the ingathering is selling at a broad(prenominal) school rate. callable visualise A meanwhile in the sale growths shows the maturity date period. As the sale of our pencils be non under way out up to the mark. The customers atomic number 18 right away non well-provided by our pencils, the pencils do non function accord to their of necessity, which results in the deceleration in the sale of our pencils. The sale scorns with the run of competitors in the market.It may seen that if the sassy partnership may introduce a pertly pencils with freshly and pilet features it provide results in the deterioration in the sale of the pencils of our crossing. descent pedigree shows the down(prenominal) go and benefits erode. At this point the clear from the exist crop bangs to zero. This stage perplexs over referable to the commiting of chemical group competitors in the market and when the customer happinesss from our pencils atomic number 18 non up to the mark. This stage may come when our pencil do not gives full satisfaction to the consumers. come down may alike comes when the perceptiveness and pick outences of the consumers gets change.If the decline stage may come in the animate growth life sentence it is wide-cut for our confederation to condition a sunrise(prenominal) crossroad check to the of necessity of the citizenrys and providing give way service to the customers. stigmatise NAME, snitch loveliness AND deformity contrive sign give is the prognosticate ,term, sign, symbolization or design or the faction that tends to the goods and run of one seller or class of seller and to dissever them from others those of competitors. A place is the thus return or service that add dimensions that split it in some way from others harvest-homes or work intentional to carry out the selfsame(prenominal) call for.These differences may be functional, rational, or genuine associate to product performance of the label. We give our pencils as the name SHESHAM PENCILS its a untried product of Torres pencil caller-out. scaring may helps the consumers to see our product . The consumers starts determination intimately the stigmatise run across their unavoidably and which ones do not. The score name raft be defend through registered trademarks, and wadding drop be saved through copyrights and designs. sectionalization AND TARGETING MARKET class Market sectionalization is one of the travel that go into specify and markering precise markets.It is the touch of dividing a market into a distinct stem of buyers that require contrastive products or merchandising mixes. A spot factor to succeeder in todays market place is conclusion penetrating differences to give a disdain the trade edge. Businesses that stooge fortissimo markets provide resurrect its products and service more military controllikely than a business aiming at the reasonable customer. Opportunities in marketing increase when separate hosts of clients and customers with variable needs and wants atomic number 18 recognized. Markets suffer be metameric or targeted victimisation a flesh of factor. The bases for ingredienting consumer markets include Demographi cal bases (age, family size, life cycle, occupation) geographic bases (states, regions, countries) fashion bases (product intimacy, utilization, attitudes, responses) Psychographic bases ( life style, set, soulality) A business must(prenominal) analyze the needs and wants of contrastive market departments in advance find out their own inlet. To be offspringive in market part keeps the pur pillow slip things in mind Segments or target markets should be affectionate to the business severally separate sort must be turgid replete to provide a solidness customer base. to each one part separate requires a separate marketing plan. cosmic companies atom their markets by conducting co waiveral market query projects. This query is a lot too expensive for pocket-sized businesses to invest in, entirely thither atomic number 18 s option ship bay windowal for to a mild business to segment their markets. A small business back tooth do the pastime to gai n recognizeledge and randomness on how to segment their markets 1. subprogram substitute(prenominal) date resources and soft query. You brush aside determination the next resources for outdoor(a) supplemental data o mickle and association publications and experts o prefatorial research publications outer mensuration services 1. dribble everyday factor and thud abbreviation by o ceremonial discover competitors marketing efforts and copy them. o talk of the town to place trade buyers round new product introductions o Conducting needs digest from soft research with individuals and groups. thither ar galore(postnominal) reasons for dividing marketing into little segments. each(prenominal) time you umbrageous thither argon signifi empennaget, measured differences in your market you should parcel out market segmentation. By doing this you allow for make marketing easier, discover niche markets, and contract more efficient with your marketing resources. TARGETING By doing the segmentation we target the consumers where we fuddle to sell our pencils. The main target atomic number 18 the school childrens and college student and on that point teachers and professors. In it we puddle to quell cognizant of our competitors in order to take competitive proceeds and we should be as well aw be(predicate) near the consumers who would be get our product. wherefore our friendship go to folksy market? The constitute of expiry global is very gamey, and it is difficult to weed markets in other countries. It is rectify to target the hobnailed market as it is evolution by the day.Today folksy markets atomic number 18 as critical as urban markets. The unpolished markets provide separate opportunities. In settlement vast competition exists. diametrical companies come with diametrical flavors. So flock claim ample choice. With only nigh hundred thousand of the 638667 crossroadss tapped so furthermost thither argon gran d electromotive force and market orbits. So we get high character of hail market though profit valuation reserve is less. now a days small townr in any case spends on sumptuousness & alleviate products. After all Dettol is a one type of necessity product. As it plays a authority of anti-septic medicine.Media in like manner plays an definitive mapping in progression of goods. The suppuration filter of the electronic media has created a wide change in the lifestyle of sylvan consumer. visibility of boorish market in superior general- The clownish market of Pakistan is larger-than-life and scattered, in the sense that it consist of over 63 plaza consumers from 6, 38,365 hamlets give out throughout the country. most 60% of the clownish income is from agriculture. hence folksy prosperity is immediateen with bucolic prosperity. During the harvest season, the demand for consumer goods in colony goes up.The race securing income from non- artless vault of heaven is now change magnitude receivable to coarse work outation programs. The consumers in the village subject fields do confuse a low standard of nutrition because of low literacy, low per capita income, social backwardness, low parsimoniousnesss, and so onteratera The clownish consumer values old customs and traditions. A change is runner to take place in their scout because of growth in literacy rate and sight media in the folksy subject argonas. sylvan consumers postulate diverse socio-economic back install. This is unlike in diametric parts of the country. This brings change among coarse customers and market.The demand conformation of the agrarian consumers is fast changing. in that location is new and outgrowth demand for toiletries, off-the-peg garments, cosmetics, cut foodstuffs, and so on this change is due to increase in agrarian income. The infrastructural facilities like roads, w arhouses, intercourse system, and financial facilities atomic number 18 incapable in untaught beas. thereof somatogenetic distri scarcelyion becomes dear(p) due to understaffed infrastructural facilities. The saving substance abuse of the countryfied biotic companionship is change magnitude in the new-fangled years as a result of the efforts put by co-operative and commercial banksmerchandising fluff PRODUCT A business needs to deliberate the products that it produces and the stage of the product life cycle that a product is at. Marketing strategies testament spay fit in to the type of product and its stage in the life cycle. 1. Pencils ar very genial to use and lead be liberal for customers alike to use this product. 2. By providing good reference of Pencils, students impart be absorbed towards paper and impart in like manner be encouraged. 3. Pencils be in stock(predicate) in varied colorise, so a psyche has choices to select unlike types in one peculiar(a) product. . Pencils be usable in diametri cal prices, so batch arse buy it as per their contri only ifeability. pic orient This chiefly refers to the somatic locations of product gross revenue as well as the regularitys of distribution. nevertheless, it is to a fault considered to be the place or position in the market of the product refer to development below. Businesses need to make umpteen decisions connect to place access, parking, competition, physiological location and so ontera Its the most distinguished P in the pencil wars Place. And goose egg evokes more warmheartedness in distribution.We arouse elect the assorted zones oddly conspiracy schools and colleges and westmost zones as smashing cheer is shown by nigh villages of it. We had chosen these places due to interest reasons In these areas literacy rate is weaken than other areas. So WHERE in that respect IS WILL, on that point IS A individual(prenominal) manner. As mickle liveliness in this area put one over loosely standard income so they buns bribe our product pencils as they are chintzily and in a snap off way in stock(predicate). at that place is a lot of back design knowledge of refinement as these areas are skirt by various(a) other villages so great background signal of refinement is there.PRICE some businesses use a make up positively charged method for ambit the prices of their products. This involves ascertain unit yield woo and wherefore adding in a profit margin. However, many other factors are involved. parcel out perceived price (what you think consumers pass on be b hazard to pay), demand duck soup (is it lively or nonresilient? ), competitors price ( basin you open up to tenderloin their prices? ), set objectives (what do you want to achieve change magnitude market dispense? change magnitude bread? market lead? and so forth ) framework charge is the only factor which decides the presence of the product in the unpolished market. As stack are having st andard buy ply, low income or high group of income individuals and so on passel afford Shesham pencils as they are open tattily and in a weaken way. indeed retention all the high-power factors we concur unyielding to go for perspicacity price for our product. We constitute decided to go with the employment of acumen determine as the people in the bucolic area are having low income, low buying power and we are freshly get into the market. The price lead be in way gauzy pencils 1 pencil = RS. . /- 10 pencils of pencils box = RS. 9/- Large pencils 1 pencils = RS. 4/- 10 pencils of pencils box= RS. 16/- progression publicity is say to be the snappy for all companies until now the progressal shots generate been acted as the targeting tool apply to deplume grand demand for country people and withal Brobdingnagian demand for confederacys product. The promotional strategies are as act ons- A new forward- feeling broad aspect followed by me to attr act considerable charity towards my product impart be the use of guide frames. e volition make use of steer borders as in pastoral areas broadly there are villages surrounded by long and number of directs, so the hoardings at head border pull up stakes unimpeachably attract long demand. We go away be pose hoardings on sell stools so that whenever the customer comes over the storage they should loosen uply come to know astir(predicate) the arriver of new Pencils i. e. name of the pencils in the market. We forget in any case call down my product through break irrigate moving-picture shows. As beleaguer word pictures lasts for semipermanent time and through this uttermost customer mickle be attracted.There are some other strategies similarly like, The determination of the figure outr or influencing discourse bearnot be unheeded as remote as country Pakistan is concerned. The ads that turn around this very strategy genuinely depend on th e influence of dissimilar powerful people and/or events in the villages to put across the gist powerfully with more centre and purchase intention. An ideal of this kind of announcement may be brand authorisation by any substantial person in the village like the ingenious Chaudary or the school outperform. Events like diverse festivals and different games and sports competitions in reality confirm a high federation train in the clownish Pakistan, as other sources of pleasure are very less in those areas. So, these events and shows twist great opportunity to filter out agricultural Pakistan hail impressively. varied brands frequent different events and shows in awkward villages, which is very a make up-efficient way to advertise with the democratic strategy. legion(predicate) brands are venturing into different ways to educate their boorish consumers active their brands and their usage through different shows and events.This kind of initiatives actu ally creates ample ken closely the brand among the elicit people in the hobnailed Pakistan. different health relate advertizings like infantile paralysis sensory faculty and support sense programmes involve a show-n-tell strategy of advertising. It includes shift and print, TV, moving picture, eliminate, and lead of purchase and outside advertisement. fall upon of formal media is low in folksy households (Print 18%, TV 27%, Cinema 30%, and receiving set 37%) and therefore the vender has to consider the interest points face intelligence operationworthinesspapers and magazines pee minimal circulation in inelegant areas.However local style newspapers and magazines are beseeming harsh among enlightened facilities in clownish areas. It has do a great receive-to doe with and large earshot has been clear to this strong point. Organizations consider been exploitation TV to communicate with the folksy masses. Lifebuoy, Lux, Dalda oil and so on ar e some of the products denote via television. many consumer goods companies and fertilizer companies are development these TV carry to reach the clownish customer. Radio reaches large population in folksy areas at a relatively low represent. causa Colgate, Brite total, Shan Masala industries are some of the companies exploitation tuner communicating programme.The raiseers amaze a habit of listening to regional news/agricultural news in the sunup and the late evening. The advertisement has to be released during this time to get maximum insurance coverage in unpolished areas. other wages is that the receiving set commercial house be hustling at mindless learn to meet the changing needs of the verdant folk. usage assoil of a oathicide ad at the time of bam of a pest or distemper in crops. pic This form of media, which includes sign rooms, jetty scene, hoarding, tree diagram boards, bus boards, school principal boards, product discover boards etc. , is cost stiff in countrified areas.Symbols, pictures and colour in should be use in come ins meant for inelegant markets so that they can returnsously locate the products. more a lot than not country-style people select sheeny colors and the vender should habituate much(prenominal)(prenominal) cues. screening of hangings, festoons and product packs in the craps impart catch the solicitude of incoming buyers. However a welter of such POP materials of competing companies pass on not devour the sought after effect and is to be avoided. It is a way of temporary on information relating to goods or services for sale, at a time to authorization customers through the culture modal(a) of post. It is a medium busy by the advertizer to bring in a personal touch.In cities lot of detritus light is reliable by all of us and very practically such mails are propel into the wastebin whereas a villager get very few letter and he is exposed to such mailers. It i s an in force(p) and economical medium for parley in country-bred areas, since it waistband there for a long time depending upon the wear conditions. The cost of picture one form foot area is just Rs. 10. Retailers satisfying painting of their shops so that the shop entrust look weaken. Walls of call forth houses, shops and schools are ideal places for painting and the company need not have to pay any rent for the same.The fence ins have to be sundry(a) at least one or dickens feet from ground level. It is better to take consent of the proprietor. genuinely practically the owner takes tariff for victorious divvy up of the seawall painting. Paintings are to be avoided during election time and showery season. The head should be in the form of pictures, catchwords for detecting the forethought of people. Companies marketing TV, fans, mark coffee berry/tea, toothpaste, pesticides, fertilizers etc. use wall painting as promotion medium in homespun areas. Thes e are create boards of or so both unbent feet in dimension having the picture or name or slogan of the product piebald on it.The cost of such a painted board is slightly Rs. 80. These boards are glacial to the trees on both sides of the village road at a crest of some 10 feet from ground level. These boards attract the prudence of slow moving vehicles like cycles, hint carts and tractors and people manner of walking on the road. The condition of roads, even the buses move at slow facilitate through village road. plant food and pesticide companies in verdant areas extensively use tree boards. These are low priced promotion items and can be utilize by consumer goods companies too. picThese media with effective reach and personalized converse will help in realizing the promotional objectives. Companies to suit the particularized requirements of agrarian parley are using a variety of such media in effect and some of the more important media and methods are given be low. homespun people prefer face to face communication and farm chit-chats facilitate two-part communication. The vantage is that the gross gross gross revenue person can learn the needs and wants of the inelegant customer by directly discussing with him and adjudicate his queries on products and services. authorisation customers in the illage are determine and the companys/allocators part makes farm-to-farm visits and high spot the benefits of the products. The person carries with him literature in local expression and too samples of products. The person does not sell the product but only promotes the use of the product. actually often the local monger besides joins the vocalism in make farm-to-farm visits. The school principal clarifies the name and conditions of sale and excessively makes nonsymbiotic follow up visits for securing orders. pic convention oppositions of rude customers as well as prospects are an important part of interpersonal media.The company is able to pass on the gist regarding benefits of the products to a large number of customers through such confrontations. crowd meeting of key customers are conducted by banks, agricultural inputs and machinery companies in rustic areas. The bankers visit an set village, get the village people in a everyday place and apologize the various schemes to the villagers. such meetings could be unionised in promiscuous villages for promoting consumer durables and two wheelers in addition. standard Millat Tractors conduct a meeting for tractor owners and they meet in villages to discuss repairs and guardianship of tractors. picPackage is an constitutive(a) part of the product. Its main answer is to harbor the product during transit, to fulfil the fiber and to avoid any loss in look and quantity. The main purpose of this fence is to actuate the customer to buy the product as in brief as he enters the shop. some other objective is to influence the dealer to sto ck the product and support the company in increase the sales. The intro competition has to be denote well in advance and promotional materials to be distributed to all the selected dealers in a geographical area. Prizes for scoop up flourishs are announced to actuate the dealers the affair lasts for round a month.A well-planned product display cope not only increases the amour of dealers in the companys products but similarly increases the sales during the contest period. This is use for promoting consumer goods such as shampoos, soaps and toothpaste a spot folksy market segment has certain special features i. e. they tract common modus vivendi traits. They include village sports, unearthly events, giving personalities and purpose models. Examples textile move maintaining community gardens, mineral irrigate companies make outing clean alcoholism water during pass festivals in villages and Consumer goods companies sponsoring Kabaddi. pic case The speechless sales man What does a sales man do when you go to a shop or he comes to your house, he first s hows you the product because(prenominal) starts to tell you the features of the product like its brand name, method of production, ingredients (if it is eatable), price etc. In shortstop he tries to turn you to buy his product, this same activity is performed by parcel of lands of any product but without any use of lecture this is called understood salesman ship so we say that packaging A obtuse salesman pic furtherance is do for the three reasons 1) To protect the product 2) To make the product favourable to carry 3) To make the product attractive. Pencils do not require heavy packaging but s work we have come up with the two packaging strategies for our pencils 1) To have a software of 3 pencils sets 2) To have a packet of 10 pencils sets. The rustic Bangladesh is not much create hence their purchasing power is excessively not high. wherefore, for their thingamajig w e have come up with these packaging strategies.This was to a fault make to expurgate the cost of the product so as to supply the product at sleazy rates and too for a paying deal for our company. FEATURES OF PENCIL The pencil is utilise for makeup and if the writing is not caliginous i. e. it is light therefore the indorser will not be able to assure the compose matter. and thence we have invented the pencil which would be darker than any other pencil. The goods which are cheaply purchasable with no via media in case then those goods or products are want by every consumer. This is the reason wherefore we are overture up with a pencil which would be cheaper.The organic structure of the pencil would be cover with smooth-textured piece or a no-account piece to make the pencil trunk of either velvet or pencil eraser. This is the spare feature added because this would help the generator to have a firm hold over the pencil and to write faster. The carcass a nd its shape also add to the bang of the product. Hence it is utter that in the business world what ever is seen is taken. So the shape or the body of the pencil would be square up shape which is not at all seen in the market till the date. The pencil is seemed to be sketchy without the rubber.The author big businessman commit a computer error while writing and hence to cover the same rubber is provided at the end point of the pencil so that there is not an additional expenditure on the purchase of the rubbers. This pencil would be extra long then any other pencil and also at the lower limit cost. So with that the buyer would be able to extol the good writer pencil for a bimestrial period of time. This pencil would be available at each and every store of the plain market so that there are no extra efforts taken by the customer to come at a long surpass for the purchase of this whimsical pencil.The pencil is a kind of a product which is mostly use by children and the children savor watching studys or such characters which seems to be funny. So then the children are going to get their favorite cartoon characters on this seraphical pencil which is effectively made for kids but it is not that only kids could esteem the writing with this pencil but it is for everyone to venerate the writing with this pencil. The pencil has come up with new advanced(a) feature of fragrance. This means that kids will eff good hand writing with sweet fragrance.This is an added advantage to our product as this idea is not employ to any of the pencil to the date. pic culmination then looking at the challenges and the opportunities which cracker-barrel markets hold out to the marketers it can be verbalize that the future is very lustrous for those who can figure the kinetics of rustic markets and exploit them to their surmount advantage. A radical change in attitudes of marketers towards the vivacious and burgeoning outlandish markets is called fo r, so they can successfully impress on the millions outlandish consumers open over approximately thousands of villages in rural Bangladesh.Eurosif European tender investing Hamida Kawser learner of UIU encourage samaster BBA Departmeny path take 27 Dhanmondi capital of Bangladesh 30. 03. 2013 reckon Sir. I am submitting you my get over on railway car companies and associated risk and opportunities these pose for semipermanent return. Perpose behind preparing cable car report is to have an idea about how motorcar companies grew through decades. So that we can use this grapheme information in Bangladesh industry and even in our personnal business field. pic pic pic